
Click Fraud Prevention
Navigation | Business Link > Digital Marketing > Click Fraud Prevention Adwords Click Fraud Prevention: The Basics Click fraud is usually caused by bots, competitors, or even employees. Click fraud prevention services will monitor your website traffic and alert you when a suspicious amount of traffic occurs. There is more to click fraud prevention, but…

No One Cares about Connecticut Small Business
Navigation | Business Link > Marketing > No One Cares about Connecticut Small Business Connecticut’s Business Ecosystem(s) are Diverse and Unique: The tools to market a business do not align with this reality. Recently, while performing Keyword research for another small business blog based in Connecticut, We went about the usual activities of identifying terms…

Acquiring Business Assets Part 2: Social Media Role Management
Acquiring Your Business Marketing Assets This incomplete list intends to guide business owners to organize the marketing assets of their business that they may not realize they have under their control. So often, we have come across clients that are missing essential pieces of a marketing campaign; Requiring extra time and money to get up…

Acquiring Business Assets
Acquiring Your Business Marketing Assets This incomplete list intends to guide business owners to organize the marketing assets of their business that they may not realize they have under their control. Often we have come across clients that are missing essential pieces of a marketing campaign; Requiring extra time and money to get up to…

Hold your digital marketing agency accountable with ad-words change history.
An alternative use for Google Ad-words Change-log The primary purpose of the google ad-words change log history is to help determine what changes may have helped or hurt a particular ad campaign. However, there is another way to use your changelog. If you are curious as to…

Informed Delivery for Business
Using USPS informed delivery direct mail to market your business. What is the difference between informed delivery from regular direct mail? The Postal Service Informed delivery is a digital enhancement of a regular direct mail campaign. The primary difference is companion email message is sent along with your hard copy piece. In addition, the Email…

How To Get More 5-Star Reviews & Amplify Your Brand
Why You Need Reviews Almost Everyone Reads Reviews Before dining or shopping, 93% of U.S. consumers check online reviews at least some of the time. Reviews Are Trusted 88% of consumers trust online reviews as much as recommendations from friends and family Reviews Are Influential 4 out of 5 consumers have reversed a purchase decision based on negative online reviews. Good…

looking back to the early days of website design
Looking back to the early days of website design| A warning to anyone whose website is an internet relic. The mid-late 1990s were the childhood sandbox of the internet, a time of great expectations for the future and arguable low standards for the present website design. It has been a long time since every P.C.…

Print Coating Options
The coating is the mixture of materials that are applied to paper to improve the smoothness of the paper’s surface and improve ink holdout during the printing process. Examples are Aqueous coating (AQ) and UV coating. UV coating adds a gloss finish to the product and also improves the vibrancy of the printed colors. Spot-UV…

Payment options for Every Door Direct Mail
Payment options for Every Door Direct Mail The bottom line cost of a direct mail campaign will be the most significant factor for deciding how or if to conduct a marketing campaign with Every Door Direct Mail. Although the EDDM program is a cost-effective way for a small business to run a direct mail campaign,…
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