EVERY DOOR DIRECT MAIL BUSINESS GUIDE

EVERY DOOR DIRECT MAIL BUSINESS GUIDE

Complete Guide to Every Door Direct Mail for Businesses

Thinking about using Every Door Direct Mail to Market Your Business? Read our guide to see how "EDDM" may benefit your business and to avoid any pitfalls in your direct mail marketing campaigns.  

Every Door Direct Mail -Post Office

Is Every Door Direct Mail Right for MY Business?

The low postage cost for EDDM is an attractive reason to consider including it in a marketing portfolio. In general, if your business services a geographically based demographic, Every Door Direct Mail may be the right move.

The features that make this mail class unique will help guide your decision. Or reach out to get a custom estimate and explore how to make EDDM work for you.

How much does USPS Every Door Direct Mail Cost?

The Retail Postage Rate for Every Door Direct Mail is $00.196 per piece. 

What are every door direct mail size requirements?

The EDDM program is intended for "Flat" mail class. These are typically oversized postcards. Here are the eligible sizes that qualify for eddm mailing. 

There are some limited exceptions. The "letter" size mail class can be sent as an EDDM but ONLY with "Rural Routes. 

How does every door direct mail work?

EDDM as an operation is simple: A mail carrier has a tray of mail pieces ( enough for each stop on their route. As they go to each stop, they include a piece from the mailing. 

What is the maximum amount of mail-pieces allowed with Every Door Direct Mail?

Retail EDDM is limited to 5,000 pieces. There are options to sending more than 5,000. With a bulk mail permit you can submit the mailing to a bulk mail entry unit "BMEU". This will permit you to send an unlimited amount of "Every Door Direct Mail" qualifying pieces. 

What is the minimum amount of mail-pieces allowed with Every Door Direct Mail?

The minimum quantity for EDDM is the amount of homes on any single route.  For example: Choosing 1 city route with only 53 deliveries, the minimum pieces for that mailing would be 53. 

Some printing companies may have minimum print requirements.

How to pick Routes for Every Door Direct Mail

Short answer is use the "route search tool" on the USPS website. 

This will always be the most up to date, unbiased source. 

Read more about updates to the route search tool. 

What is every door direct mail facing slip?

The "Facing slip" for EDDM is a sheet of paper attached to the mail tray.  The slip gives the details of the contents of the tray. The information includes:

Route #  i.e. "C8"

Quantity: i.e. "507"

Date: i.e: "08/08"

Short Description: i.e. "Postcards"

Address exclusion: i.e. "123 Main Street" 

How long does Every Door Direct Mail Take to Deliver?

Every Door Direct Mail is treated as "Local Mail" When brought to the facility the mailing will be distributed from it can take up to 2 days. However, our experience has typically been the mailing is received the day after it is accepted at the destination Post Office. 

During high volume times and depending how busy that particular Post Office is it possible to take an extra day.  

What are the Print Requirements for Ever Door Direct Mail

The most important thing to include on the print piece the mailing Indica (or post mark). Technically the post office should not accept an EDDM if the post mark and "simplified addressing" is not clear on the piece. 

There are size requirements, and a thickness requirement for EDDM. A 70# stock is about the thinnest you can. To be safe a 80# flyer is a good thickness or a 14PT card stock is an economical option as well.

It is a good idea to get help from an Every Door Direct Mail Printer.

How can Every Door Direct Mail Fit into my Marketing Campaign?

Direct Mail is a great way to spread local awareness about your company. Depending on how you do business EDDM can supplement a current service route, or target a neighborhood to drive foot traffic.

As always, we recommend having a strong CTA and clear online footprint for your prospects to follow up or do more research.   

What paper work do I need for Every Door Direct Mail?

Depending on where you bring the mailing to. At the retail desk you need all paper work generated when submitting your mailing through the usps website. 

If you hire a specialist (like us) to handle you EDDM you won't need anything accept our contact info.

IS EVERY DOOR DIRECT MAIL RIGHT FOR YOU BUSINESS?

Fill out the form below, Get an instant price on postage and we'll send you some options for print and design production.


 


Kim Fitzgerald
Kim Fitzgerald
Customer

I’ve had the pleasure of working with Phil for 10 years and am more than pleased with our results! My business’s online presence has grown and improved and Phil has consistent, fresh ideas on helping us get to the next level of growth and success.

Brian Mongelluzzo
Brian Mongelluzzo
Customer

I live and practice in Waterbury, Connecticut, and have known Phil Langin for over five years and have watched him grow his business through hard work, charm, and most importantly with results. His ability to educate the layperson on how to build a marketing plan, and more importantly, how to implement that plan is an invaluable tool in moving the business forward. His knowledge about Google and websites, behind the scenes, so to speak never ceases to amaze me. I would highly recommend Phil and his company-- even if you don't hire them, you need to at least talk to him and see what he can do for you. Thanks, Phil, for always taking the time with me!

Michael Sauvageau
Michael Sauvageau
Customer

CT Business Link was super responsive, had a great turnaround time, and did excellent work. We are VERY satisfied customers.

Kim Fitzgerald
Kim Fitzgerald
Customer

Consistent, fresh ideas on helping us get to the next level of growth and success.

Brian Mongelluzzo
Brian Mongelluzzo
Customer

The Ability to educate the layperson on building a marketing plan, and implementing that plan is an invaluable tool in moving the business forward. 

Michael Sauvageau
Michael Sauvageau
Customer

CT Business Link was super responsive, had a great turnaround time, and did excellent work. We are VERY satisfied customers.

Ready to find out more?

Drop us a line today to start an estimate!

BEST PRICE FOR EVERY DOOR DIECT MAIL

We compared our top local competitor and our top online competitor for a standard EDDM campaign. 4.25"x11" Every Door Direct Mail Campaign for a quantity of 10,000 Cards. Here the results.

Staples

$3,300
  • Postage Included
  • No Artwork Help
  • Deliver to PO Yourself
  • Long Turnarounds
  • Little Experience

Everydoordirectmail.com

$3,300
  • Postage Included
  • Charge Extra for Artwork
  • ALL or nothing Post Office Delivery
  • Out of State Mail Entry
  • Longer Turnarounds