Why You Need Reviews
Almost Everyone Reads Reviews
Before dining or shopping, 93% of U.S. consumers check online reviews at least some of the time.
Reviews Are Trusted
88% of consumers trust online reviews as much as recommendations from friends and family
Reviews Are Influential
4 out of 5 consumers have reversed a purchase decision based on negative online reviews.
Good Reviews Are Under-Represented
Unhappy customers tell an average of 24 people about their experience. Happy ones tell 15 people.
Good Reviews Are Waiting to Happen
90% of typical U.S. consumers read online reviews; 6% write them
Reasons Why Happy Customers Don’t Write Reviews
“Writing reviews is too tedious.”
“I forgot to write the review.”
“I have no time.”
“No one asked me.”
“I didn’t even think about it.”
“I don’t know where to write the review.”
How to Convert More Happy Customers Into Reviewers
Ask them to write a review
Make the process easier
Follow up with them in a convenient way.
The Reputation Solution:
A “Review Funnel”
How a Review Funnel Works
1) Ask and remind customers to share their experience online
2) Drive customers to a destination designed to convert them into reviewers
3) Guide each reviewer through selecting the best review site and completing a review
Use Multiple Channels To Drive Customers Into The Funnel
Email Drip Campaigns
Automatically email your customer with a drip sequence to encourage reviews!
Put a review widget on your website or thank you page to encourage reviews.
Printed “Invites” & Takeaways
Give customers printed take-aways with your invoices or products to encourage reviews.
Convert Customers Into Reviewers
Step 1: Ask For The Review
With an easy-to-use, clean landing page, we ask for a review. Here, we pre-qualify the feedback to make sure it will be positive!
Step 2: Review Site Options
Next, we present options on where we want the customer to leave a review.
Step 3: Review Complete
The customer selects a site and leaves a review.
Identify Unhappy Customers Before They Write A Review
Our system directs happy customers to leave their feedback on sites like Google, Facebook, or yelp.
Our solution redirects unhappy customers to a private forum where you can handle the complaint privately via email:
Monitor & Respond To Reviews & Promote Your Positive Reviews
Get email alerts for new reviews.
Display your positive reviews on your website to increase conversions!
Reporting To Track Progress
Features of our review marketing system
Collect reviews with a customizable landing page
Custom website widget
Email footer widget
Generates reviews on major review sites
Collect Reviews On-Site
Automated Email Funnels
SMS messaging optional
Printed review invites for offline integration
Sends alerts when new reviews are published
Alerts include review info and link for response
Comprehensively monitors all reviews
Monitors all review sites
Includes major, minor, and industry-specific sites
Auto-share positive reviews to social media
Auto-publish reviews to your website
Embeddable rating with rich-snippet markup
Easy Embed Code
Includes aggregate reviews
Custom control over review publishing
PDF and web-based performance/trend reports
Aggregate reports for large, multi-location businesses
Reports are sent automatically on any schedule you want
Reputation Marketing Setup
Create a Media center for collecting client reviews
Create a professionally written email campaign(s) to collect customer reviews.
Provide hand-out print materials for collecting reviews.