Retargeting for Political Campaigns: How to Stay Visible After Voters Visit Your Website
Most voters will not take action the first time they visit a campaign website. Retargeting helps campaigns stay visible and bring interested visitors back.
Direct Mail and Digital Ads: How Campaigns Can Build a Better Voter Contact Plan
The strongest campaign outreach usually comes from repetition. This guide shows how direct mail and digital ads can work together to help campaigns stay visible.
Streaming TV Ads for Political Campaigns: What Local Candidates Should Know
Streaming TV is no longer only for national campaigns. Local candidates can use CTV to build name recognition and reinforce voter outreach with targeted video ads.
The Campaign Treasurer’s Guide to Smarter Political Advertising Budgets
Campaign treasurers have to protect the budget and still help the campaign get seen. This guide explains how to think through political advertising spend before money is wasted.
Political Campaign Printing Checklist: What to Order Before the Last-Minute Rush
Campaign printing gets stressful when everything is ordered too late. Use this checklist to plan signs, mailers, palm cards, banners, envelopes, and campaign handouts.
12 Best Ways to Spend Your Political Advertising Budget
Maximizing Impact: 12 Strategic Investments for Political Campaigns Being a treasurer or manager for a political candidate is a great honor, much responsibility, and sometimes a little overwhelming 🤏. Since your role in this campaign is likely a volunteer position, we hope this guidance may be valuable. The one question we always…
7 Smart Ways Small Businesses Can Compete With Big Brands (Even on a Tiny Budget)
Big brands seem unstoppable—they’ve got massive budgets, creative teams, and their ads are everywhere. But here’s the secret: small businesses have unique advantages big corporations can’t match. With the right strategies, you can stand out and even outperform them in your local market. Here’s how to punch above your weight and win—even with limited resources.…
What Are Display Ads (And Why Local Businesses Should Use Them)
Ever wonder how your competitors keep showing up on news sites, weather apps, or even mobile games, even though they’re just another local shop like yours? The answer is display advertising—a powerful (and surprisingly affordable) way to get your business in front of thousands of potential customers right where they already spend time online. If…
The Hidden Cost of Being Invisible Online
If your business isn’t showing up where customers are looking, it’s like you don’t exist. Think about it: when was the last time you hired a contractor, ordered takeout, or bought a product without first seeing it online? The truth is, even in a small town, people expect to see your brand everywhere—from their phone…
Display Ads vs. Boosted Posts: What’s the Better Value for Local Marketing?
Boosting a Facebook post might seem like the easiest way to reach more people, but is it the most innovative way to grow your business? If you’re like many small business owners, you’ve probably hit that tempting little “Boost Post” button on Facebook or Instagram. For $25 or $50, your post “reaches” more people—so it…
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I’ve had the pleasure of working with Phil for 10 years and am more than pleased with our results! My business’s online presence has grown and improved and Phil has consistent, fresh ideas on helping us get to the next level of growth and success.
I live and practice in Waterbury, Connecticut, and have known Phil Langin for over five years and have watched him grow his business through hard work, charm, and most importantly with results. His ability to educate the layperson on how to build a marketing plan, and more importantly, how to implement that plan is an invaluable tool in moving the business forward. His knowledge about Google and websites, behind the scenes, so to speak never ceases to amaze me. I would highly recommend Phil and his company-- even if you don't hire them, you need to at least talk to him and see what he can do for you. Thanks, Phil, for always taking the time with me!
CT Business Link was super responsive, had a great turnaround time, and did excellent work. We are VERY satisfied customers.
Consistent, fresh ideas on helping us get to the next level of growth and success.
The Ability to educate the layperson on building a marketing plan, and implementing that plan is an invaluable tool in moving the business forward.
CT Business Link was super responsive, had a great turnaround time, and did excellent work. We are VERY satisfied customers.