3 Good Reasons your Business Needs A Google AdWords Account.

Your Business Needs A Google AdWords Account

Google is undoubtedly a Titan of the internet, and if your business needs exposure online, you need google. There are many Google products, and one of the top products is Google AdWords. Typically a Google AdWords Account is used for advertising placement on the google search network and the display network. However, a business can take advantage of other uses for an Adwords Account without spending a penny on Google Ads.

Google AdWords Account

Business Perspectives through the Keyword Insight Tool

Information to provide their customers with valuable insights. You can also tap into this resource and get ideas for your business services and products. The Keyword planner will help you find new keywords relevant to your business. These insights can be valuable to determine where to concentrate your marketing efforts. For instance, if you sell shirts, you may find the specific type of shirts people are searching for more than others, such as "Polo-Shirts" or "Button Down Dress Shirts." When one term has more search volume than the other, it could indicate potential new business and something to consider. When designing the website, keywords are the 'fuel' needed to drive your marketing engine. You can generate a reasonable number of research ideas using the Google Keyword Planner tool.

Gain Competitive Insights with a Google AdWords Account

You can learn a lot about positioning your products and services when you know what your competitors are willing to pay for the top spot. Keywords considered "Highly Competitive" are usually associated with a higher bid. So how can you use this information for your business? If you are committed to content or inbound strategy for attracting clients, you can focus on High Competition and expensive keywords to focus on. (Of course, these are often difficult to rank for organically.
On the other hand, if you are willing to put in the work, you might gain a free top position in Google rankings without paying for the clicks or impressions. It could be a good option if you put in the effort to research and create unique content. ) If you want to focus on a more cost-effective low competition strategy, then you need only focus on low competition long-tail keywords. This approach could give a site a much better chance of gaining impressions. You can achieve all these insights from information gathered from the Keyword Planner within your Google AdWords Account.

Your business may not be ready to advertise with Google AdWords today, BUT someday you may want to experiment and try running a campaign. We recommend that all our clients implement a retargeting campaign or install the code on their website to build their audience. These data belong to your business, so you will be all set when you decide to give Adwords a try. Furthermore, if you hire an AdWords Freelancer, you can delegate access to your account; this way, you maintain control of your Google AdWords Account and any marketing asset such as ad copy, audiences, data, etcetera associated with the account. If you have multiple companies or freelancers working on your account, this is good practice. For more info on how your own Google AdWords account can be used to monitor your outsourced help; Read "Using the Google AdWords change history to hold your marketing agency accountable."

How to get a Google AdWords Account:

If you have a Gmail account or another Google Service, you should log in with the same credentials. You can go to the Google Adwords Home page to get started. If you are starting from scratch, you can sign up for a google account here. Click the "Create Account" button and choose which options fit your needs the best. 

Google Account Creation

An important note about your Google AdWords Account.

Your Google AdWords Account will need to be in "Expert Mode" to use the Keyword Planner and other advanced features. Don't be intimidated by the term. The alternative is "Smart Mode," which removes advanced features and relies on automation. You don't have to be an expert to use expert mode and take advantage of the resources available to your business. If your AdWords account is in "Smart Mode," click the "Wrench" icon at the top of your dashboard, where you can switch from Smart to Expert mode.