3 Good Reasons your Business Needs A Google AdWords Account.

Google AdWords Account

Your Business Needs A Google AdWords Account Google is undoubtedly a Titan of the internet, and if your business needs exposure online, you need google. There are many Google products, and one of the top products is Google AdWords. Typically a Google AdWords Account is used for advertising placement on the google search network and…

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Hyper Local Political Advertising

Hyper Local Political Advertising

Navigation | Business Link > Marketing A few months ago, we helped a local political campaign maximize the exposure of their candidates by targeting their party members on multiple channels. This marketing campaign aimed to direct voters to the candidates’ website to sign up for email and SMS alerts to increase voter turnout on election…

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12 Best Ways to Spend Your Political Advertising Budget

Political Advertising Budget

Responsible for a Political Advertising Budget? 12 Top Notch Ways to Spend Your Money Being a treasurer or campaign manager for a political candidate is a great honor, much responsibility, and sometimes a little overwhelming. Since your role in this campaign is likely a volunteer position, we know this experienced guidance will be valuable. The…

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Click Fraud Prevention

Google Adwords Click Fraud Protection

Navigation | Business Link > Marketing Adwords Click Fraud Prevention: The Basics Click fraud is usually caused by bots, competitors, or even employees. Click fraud prevention services will monitor your website traffic and alert you when a suspicious amount of traffic occurs. There is more to click fraud prevention, but this gives you a basic…

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No One Cares about Connecticut Small Business

Small Business CT

Navigation | Business Link > Marketing Connecticut’s Business Ecosystem(s) are Diverse and Unique: The tools to market a business do not align with this reality. Recently, while performing Keyword research for another small business blog based in Connecticut, We went about the usual activities of identifying terms and searches currently being asked by the audience…

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Acquiring Business Assets Part 2: Social Media Role Management

Acquiring-Business-Assets-Social-Media-User-Roles

Acquiring Your Business Marketing Assets This incomplete list intends to guide business owners to organize the marketing assets of their business that they may not realize they have under their control. So often, we have come across clients that are missing essential pieces of a marketing campaign; Requiring extra time and money to get up…

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Acquiring Business Assets

Acquiring Digital Assets

Acquiring Your Business Marketing Assets This incomplete list intends to guide business owners to organize the marketing assets of their business that they may not realize they have under their control. Often we have come across clients that are missing essential pieces of a marketing campaign; Requiring extra time and money to get up to…

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How To Get More 5-Star Reviews & Amplify Your Brand

How to get 5 star reviews

Why You Need Reviews Almost Everyone Reads Reviews Before dining or shopping, 93% of U.S. consumers check online reviews at least some of the time. Reviews Are Trusted 88% of consumers trust online reviews as much as recommendations from friends and family Reviews Are Influential 4 out of 5 consumers have reversed a purchase decision based on negative online reviews. Good…

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Print Coating Options

The coating is the mixture of materials that are applied to paper to improve the smoothness of the paper’s surface and improve ink holdout during the printing process. Examples are Aqueous coating (AQ) and UV coating. UV coating adds a gloss finish to the product and also improves the vibrancy of the printed colors. Spot-UV…

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