Other Digital Advertising Platforms vs AdWords

Google Adwords Click Fraud Protection

The differences between AdWords and other digital advertising platforms Digital advertising has become an indispensable part of a successful marketing strategy. It allows businesses to reach a large audience, target specific demographics, and track the effectiveness of their campaigns. However, with so many advertising platforms available, choosing the right one for your business can take…

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3 Good Reasons your Business Needs A Google AdWords Account.

Google AdWords Account

Your Business Needs A Google AdWords Account Google is undoubtedly a titan of the internet, and if your business needs exposure online, you need Google. One of the top products offered by Google is Google AdWords. Typically, companies use a Google AdWords account to place advertisements on Google search and display networks. However, there are…

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Hyper Local Political Advertising

Hyper Local Political Advertising

Navigation | Business Link > Marketing A few months ago, we helped a local political campaign maximize the exposure of their candidates by targeting their party members on multiple channels. This marketing campaign aimed to direct voters to the candidates’ website to sign up for email and SMS alerts to increase voter turnout on election…

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12 Best Ways to Spend Your Political Advertising Budget

Political Advertising Budget

Maximizing Impact: 12 Strategic Investments for Political Campaigns Being a treasurer or manager for a political candidate is a great honor, much responsibility, and sometimes a little overwhelming 🤏.   Since your role in this campaign is likely a volunteer position, we hope this guidance may be valuable.     The one question we always…

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Click Fraud Prevention

Google Adwords Click Fraud Protection

Navigation | Business Link > Marketing Adwords Click Fraud Prevention: The Basics Click fraud is usually caused by bots, competitors, or even employees. Click fraud prevention services will monitor your website traffic and alert you when a suspicious amount of traffic occurs. There is more to click fraud prevention, but this gives you a basic…

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No One Cares about Connecticut Small Business

Small Business CT

Navigation | Business Link > Marketing Connecticut’s Business Ecosystem(s) are Diverse and Unique: The tools to market a business do not align with this reality. Recently, while performing Keyword research for another small business blog based in Connecticut, We went about the usual activities of identifying terms and searches currently being asked by the audience…

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Acquiring Business Assets Part 2: Social Media Role Management

Acquiring-Business-Assets-Social-Media-User-Roles

Acquiring Your Business Marketing Assets This incomplete list intends to guide business owners to organize the marketing assets of their business that they may not realize they have under their control. So often, we have come across clients that are missing essential pieces of a marketing campaign; Requiring extra time and money to get up…

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Acquiring Business Assets

Acquiring Digital Assets

Acquiring Your Business Marketing Assets This incomplete list intends to guide business owners to organize the marketing assets of their business that they may not realize they have under their control. Often we have come across clients that are missing essential pieces of a marketing campaign; Requiring extra time and money to get up to…

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