Hyper Local Political Advertising

Hyper Local Political Advertising

Navigation | Business Link > Direct Mail A few months ago, we helped a local political campaign maximize the exposure of their candidates by targeting their party members on multiple channels. This marketing campaign aimed to direct voters to the candidates’ website to sign up for email and SMS alerts to increase voter turnout on…

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12 Best Ways to Spend Your Political Advertising Budget

Political Advertising Budget

Responsible for a Political Advertising Budget? 12 Top Notch Ways to Spend Your Money Being a treasurer or campaign manager for a political candidate is a great honor, much responsibility, and sometimes a little overwhelming. Since your role in this campaign is likely a volunteer position, we know this experienced guidance will be valuable. The…

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Informed Delivery for Business

Informed Delivery for Business

Using USPS informed delivery direct mail to market your business. What is the difference between informed delivery from regular direct mail? The Postal Service Informed delivery is a digital enhancement of a regular direct mail campaign. The primary difference is companion email message is sent along with your hard copy piece. In addition, the Email…

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Payment options for Every Door Direct Mail

Payment options for eddm

Payment options for Every Door Direct Mail The bottom line cost of a direct mail campaign will be the most significant factor for deciding how or if to conduct a marketing campaign with Every Door Direct Mail.  Although the EDDM program is a cost-effective way for a small business to run a direct mail campaign,…

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Succeed with help from an Every Door Direct Mail Printer

Every Door Direct Mail Printer

  How your business can be successful with help from an Every Door Direct Mail Printer. We love challenges at the Connecticut Business Link.   One of those challenges is helping marketers understand the benefits in the flexibility of the Every Door Direct Mail Program. The Problem is that Postal regulations and commercial printing standards are…

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EDDM Sizes the most Common Eligible Postcard Mailers

Every door direct mail in Connecticut

Eligible EDDM Sizes: Standard dimensions for postcards that are compatible with EDDM. When planning your mail design, you will want to consider the shape of your piece while crafting your message. Be sure to work within the limitations of the postal regulations, or your piece may be rejected! The following are standard EDDM sizes that…

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New update to the Every Door Direct Mail Route Search Tool

EDDM_MAP

Now, this is something to be excited about. The Every Door Direct Mail Route Search Tool on the post offices website has been a valuable resource for businesses of shapes and sizes. And now it just got better. How?  One common problem has been that some businesses would prefer to send a mailing to a…

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United Statespost office implements cross channel marketing strategy to promote every door direct mail service.

United States post office implements cross channel marketing strategy to promote every door direct mail service. Recently we have been getting many calls from the local business owners inquiring about the new every door direct mail or (E.D.D.M.) program offered through the United States Postal Service. The exciting thing about this phenomenon is not the…

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