Project Description

Connecticut Business Link Direct Mail Ad Booklet

Our first project at Connecticut Business Link was our Co-operative direct mail piece.

This advertising instrument offered local businesses an affordable means of placing themselves in the homes of their local or surrounding communities. Aside from the price other advantages included increase impressions. Unlike other direct mailers we strived for a diverse array of advertisers. This made it more appealing and more relevant to end users.

100% Local

These booklets where 100% American Made from start to finish: We spent 1 on 1 time with each of our advertisers learning about the qualities of their business, listening to their needs, and then designing compelling ad copy.  Once all the creative design work was approved all booklets where produced locally at our family print shop Protopac Printing in Watertown Connecticut.  After counting, sorting and preparing for circulation the booklets were brought to each local United States Post Office and delivered within 1-2 business days.  We feel the most important aspect about producing everything locally was the fact that every dollar our advertisers spent was circulated back into their own communities!  Furthermore not one household from the target area was excluded. Below are the approximate circulation numbers*

Middlebury Circulation: Approx 3,500

Southbury Circulation:  Approx 9,750

Oxford Circulation: Approx: 5,100

Prospect Circulation: Approx: 4,000

* Data as of 6/20/2018  Source:

  • Middlebury Circulation
  • Southbury Circulation
  • Oxford Circulation
  • Prospect Circulation

Print Specifications:

Unfolded: 8.5″ X 11″

Folded finish size: 8.5″ x 5.5″

Color Spec:
Full Color: 4/4

Paper Stock:
80# Glossy stock | 70# Matte Finish | 100# Gloss Cover

Mail Class:
Presorted Standard Marketing Mail Flat Rate

Direct Mail ad samples:

Full page ad size = 8.5″ x 5.5″

Half Page ad size = 4.25″ x 5.5″

Quarter Page ad size = 2.125″ x 5.5″

Order of release

MIddlebury Edition Released

Oxford Edition Released

Southbury Edition Released

Prospect Edition Released