Payment options for Every Door Direct Mail

Payment options for Every Door Direct Mail

The bottom line cost of a direct mail campaign will be the most significant factor for deciding how or if to conduct a marketing campaign with Every Door Direct Mail.  Although the EDDM program is a cost-effective way for a small business to run a direct mail campaign, a few caveats could be a barrier for a company to step up its marketing campaign.  However, there are options available for the budget-minded marketer to make paying for a direct mail campaign easier.

Payment options for eddm

What are you paying for with EDDM?

There are two different things you are paying for with direct mail. There is the price of printing and the cost of postage. The retail EDDM postage rate as of today (December 2021) is 19.7 cents per piece. For total postage, you can expect to pay at least the minimum quantity for your route multiplied by 19.7 cents.

Then there is the cost of printing and mailing services. Again, the cost here will vary based on the size and quantity. Many mail houses may have a minimum quantity. There can be quite a few services wrapped up in print and mail service price for Every Door Direct Mail, so be sure to read and understand your estimate and ask what services are included.

 

Every Door Direct Mail Printing Payment plans:

When planning your direct mail campaign, it is crucial to have the geography of the area you want to mail too well thought out in advance. This way, you will know the quantity you will need to order.  The best way to save money on your overall printing cost is to order larger quantities, which will reduce the per piece price and increase the overall ROI. The easiest way to finance your EDDM printing cost is to put it on a credit card. Most local print shops will accept credit cards. Ask what the typical turnaround time is; It is not uncommon to pay a deposit (typically 25% to half of the total); the remaining balance can be paid when the artwork is approved or when the job is complete. This method may buy you another week to cover your printing cost. An additional benefit to working with a local print shop is that they may give you terms to pay the invoice if you have a good relationship and payment history with them.

 

Every Door Direct Mail Postage Payment Plans:

Retail EDDM postage costs are due when your mailpiece is delivered to the post office. Recently, the USPS has allowed you to pay for EDDM retail postage with a credit card.  One overlooked method is to parlay or stagger your mail campaign. In other words, if you have 10,000 EDDM sized postcards, it is possible to send out a partial order as long as an entire route is covered. For example, You want to mail to 20 postal routes with 500 homes each. It is possible to send to one route at a time, spending approximately $90  each time instead of spending  $1800 at once to send out the total. There are a few things to keep in mind when exercising this strategy.

First, the postage rates for Every Door Direct Mail could increase. Over the last couple of years, those rates have increased several times.

Also, you will have to make another trip to the post office and resubmit all the paperwork for each trip. Finally, if you work with a local print company distributing for you, they may charge a delivery fee.

 

Conclusion:

Every Door Direct Mail program was designed to be accessible for small businesses. However, since most prices for EDDM are illustrated as a total cost, it can seem overwhelming and cost-prohibitive. But when taking the time to plan appropriately, ask the right questions, and find the right partnerships, it is possible to finance Every Door Direct Mail. (see How a local printer can help with Every Door Direct Mail). In some cases, it could be possible that the direct mail campaign is paying off before you even have made any payments!

EDDM Postcards | Print Marketing

Postcards | EDDM Rate Size | Full Service

$481.00$3,907.00

Product Name: Every Door Direct Mail

Product Features: (EDDM for short) Is a way for businesses to mail by route, without a mailing list. An excellent solution for geographically based marketing methods or businesses that benefit by focusing on geography, such as restaurants, contractors, municipalities, and even political campaigns. Postage is only .196 cents per piece.

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Every Door Direct Mail -Post Office

Mail Piece Design Consultation

$65.00

Thinking about a direct mail campaign? Want to be sure your mail piece meets current postal regulations?

We’ll take the time to answer any technical questions you may have given you the confidence in your decision.

If you already have the piece designed we can check it against our templates before you go to press.