Eligible Sizes for Every Door Direct Mail

Eligible Sizes for Every Door Direct Mail:

Here standard dimensions for postcards compatible with EDDM.

When planning your mail design, you will want to consider the shape of your piece while crafting your message. Be sure to work within the limitations of the postal regulations or your piece may be rejected! The following are standard sizes that can be easily printed at any commercial print shop. Depending on the size you choose for your final design, these shapes will influence the aesthetics of the piece and clarity of your message. So, make a clear plan of what your messaging should look like and sketch it out first. You can use these dimensions as a guide to how you envision your mail piece.

Orientation.

These sizes will qualify for the “Every Door Direct Mail” Program when oriented horizontally OR vertically. However, it is important to that the mailing indicia is oriented correctly.  A good rule to follow is to have the indicia and mailing label going in the same direction as the rest of the text.

Getting help.

We know that this stuff can be a little overwhelming; If you get stuck one of our full time professional graphic designers can help.

Every door direct mail in ConnecticutDimension Class for EDDM Postcards:  

 “Skinny Class”

These sizes give a long rectangular sleek look to your message. The oblong shape stands out in the box. Think of an over-sized ticket stub!

4″ x 11″

4.25″ x 11″ Exactly half the size of an 8.5”x11” piece of paper; Also 2nd most popular size.

4.5″ x 11″

“Almost Square”

If you are looking for more of “block look” like your standard postcards this may be a good size to work with.  These can work well for displaying a couple of high-resolution photos with a description block. Or a high-resolution photo as a faint background with easy to read text as an overlay.

6″ x 11″ Ok we know this one is not even close, but you can still apply the geometric concepts to the layout.

6.5″ x 8″

6.5″ x 9″  One of the more popular dimensions

 

“The Over Achievers”

Or “box busters” these oversized postcards are guaranteed to cut through the other clutter in prospects mail boxes. These sizes are ideal for menus that may need a lot of space or if you just want your message to come through loud and clear.

6.5″ x 12″

8″ x 10″

8.5″ x 11″ This is a familiar shape.

9″ x 11″

9″ x 12″

About the Author:

"Each Business is unique, it has its own personality. I enjoy learning & illustrating what makes one business stand out among the competition."

Leave A Comment