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Direct Mail Marketing

Direct mail marketing is a useful tool for businesses of all sizes.

There are several reasons why direct mail marketing can be beneficial for businesses:

  • Mail is selective. Businesses can target their best customers or specific segments of their customer base.
  • Mail is measurable. The effectiveness of offers, quality of lists, and design appeal can be tracked and measured.
  • Mail has a wide reach. Everyone has a mailing address, giving businesses direct access to all of their current and potential customers.
  • Mail is personal. It creates a direct line of communication between businesses and their clients.
  • Mail is relevant. Businesses can customize their messages to speak to a targeted audience or demographic.
  • Businesses have control over when to send mail and what it will look like.
  • Mail is tangible. Customers can touch it and save coupons or share them with friends and family.
  • Today's mail can be interactive. Smartphones and other devices can scan and interact with messages and brands in ways that engage customers and encourage them to take action.

Every Door Direct Mail

The Complete Guide to EDDM for Business | Current Rates and all your questions answered.

Direct Mail Marketing Services

Direct Mail | Every Door Direct Mail | Variable Data Printing | Mail Piece Design | Data Services | Informed Delivery

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Best Price for EVERY DOOR DIRECT MAIL

January 16, 2022
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BEST PRICE FOR EVERY DOOR DIRECT MAIL We compared our top local competitor and our top online competitor for a standard EDDM campaign. 4.25″x11″ Every Door Direct Mail Campaign for a quantity of 10,000 Cards. Here the results. Staples $3,300 Postage Included No Artwork Help Deliver to PO Yourself Long Turnarounds Little Experience Get Started…

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Hyper Local Political Advertising

Hyper Local Political Advertising

January 12, 2022
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Navigation | Business Link > Political Advertising > Hyper Local Political Advertising A few months ago, we helped a local political campaign maximize the exposure of their candidates by targeting their party members on multiple channels. This marketing campaign aimed to direct voters to the candidates’ website to sign up for email and SMS alerts…

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Informed Delivery for Business

Informed Delivery for Business

August 28, 2019
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Using USPS informed delivery direct mail to market your business. What is the difference between informed delivery from regular direct mail? The Postal Service Informed delivery is a digital enhancement of a regular direct mail campaign. The primary difference is companion email message is sent along with your hard copy piece. In addition, the Email…

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Print Coating Options

October 8, 2018
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The coating is the mixture of materials that are applied to paper to improve the smoothness of the paper’s surface and improve ink holdout during the printing process. Examples are Aqueous coating (AQ) and UV coating. UV coating adds a gloss finish to the product and also improves the vibrancy of the printed colors. Spot-UV…

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Payment options for eddm

Payment options for Every Door Direct Mail

July 22, 2018
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Payment options for Every Door Direct Mail The bottom line cost of a direct mail campaign will be the most significant factor for deciding how or if to conduct a marketing campaign with Every Door Direct Mail.  Although the EDDM program is a cost-effective way for a small business to run a direct mail campaign,…

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Every Door Direct Mail Printer

Succeed with help from an Every Door Direct Mail Printer

July 18, 2018
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  How your business can be successful with help from an Every Door Direct Mail Printer. We love challenges at the Connecticut Business Link.   One of those challenges is helping marketers understand the benefits in the flexibility of the Every Door Direct Mail Program. The Problem is that Postal regulations and commercial printing standards are…

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Every door direct mail in Connecticut

EDDM Sizes the most Common Eligible Postcard Mailers

July 18, 2018
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Eligible EDDM Sizes: Standard dimensions for postcards that are compatible with EDDM. When planning your mail design, you will want to consider the shape of your piece while crafting your message. Be sure to work within the limitations of the postal regulations, or your piece may be rejected! The following are standard EDDM sizes that…

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EDDM_MAP

New update to the Every Door Direct Mail Route Search Tool

December 21, 2016
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Now, this is something to be excited about. The Every Door Direct Mail Route Search Tool on the post offices website has been a valuable resource for businesses of shapes and sizes. And now it just got better. How?  One common problem has been that some businesses would prefer to send a mailing to a…

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United Statespost office implements cross channel marketing strategy to promote every door direct mail service.

June 24, 2012
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United States post office implements cross channel marketing strategy to promote every door direct mail service. Recently we have been getting many calls from the local business owners inquiring about the new every door direct mail or (E.D.D.M.) program offered through the United States Postal Service. The exciting thing about this phenomenon is not the…

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