Direct mail is a marketing activity utilized by all business sizes. The method involves sending  a physical item such as a letter, postcard or package to a recipients home or business address. The United States Post Office is the only entity allowed to deliver mail.

Direct Mail Marketing

Why use direct mail for business?

  • Mail is Selective. You can target your best customers or target segments of your customers.
  • Measurable, anyone who has worked with us will tell you how important “measurability” is to us. Mail can be tracked, effectiveness of offers, quality of lists and appeal of design can all be measured and tracked.
  • Reach; everyone has a mailing address, this gives your business direct access to all your current and potential customers.
  • Mail Personal, creating a direct line of communication between you and your clients.
  • Relevancy; with direct mail you can customize your message to speak to a targeted audience or demographic.
  • You are in Control of when to mail and what it will look like.
  • Tangible, the mail is a real thing that customers can touch. Many of your potential customers will save coupons to use in the future or share them with friends and family.
  • Today’s Mail can be Interactive, Smartphones and devices can scan and interact with your message and your brand in ways that wow your customers and prompt them to take action.

Our mission at Connecticut Business Link is to “Connect  Businesses With The Communities They Serves. Learn more about with the articles below or contact us for a quote that is tailored to your business needs.

Attracting millennials and Generation Z Voters

By |2021-09-15T22:34:09-04:00September 15th, 2021|Direct mail, Every Door Direct Mail, Mail Piece Design, Mailing Services, Marketing, Political Advertising, Printing Services, Variable Data Printing|

Political campaigning. There's a lot more to it than there [...]

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Payment options for Every Door Direct Mail

By |2021-08-01T12:17:56-04:00July 22nd, 2018|Business Services, Direct mail, Every Door Direct Mail, Mailing Services, Printing Services|

Payment options for Every Door Direct Mail Obviously, the bottom [...]

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Succeed with help from an Every Door Direct Mail Printer

By |2021-08-01T12:31:12-04:00July 18th, 2018|Business Services, Direct mail, Every Door Direct Mail, Mailing Services, Printing Services|

How your business can be successful with help from [...]

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EDDM Sizes the most Common Eligible Postcard Mailers

By |2021-08-19T23:36:27-04:00July 18th, 2018|Business Services, Direct mail, Every Door Direct Mail, Mailing Services, Printing Services|

Eligible EDDM Sizes: Standard dimensions for postcards that are compatible [...]

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New update to the Every Door Direct Mail Route Search Tool

By |2021-08-01T20:35:37-04:00December 21st, 2016|Business Services, Direct mail, Every Door Direct Mail, Mailing Services, Printing Services|

Now this is something to be excited about. The Every [...]

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United Statespost office implements cross channel marketing strategy to promote every door direct mail service.

By |2020-02-24T20:24:28-04:00June 24th, 2012|Business Services, Every Door Direct Mail, Mailing Services, Printing Services|

United States post office implements cross channel marketing strategy to [...]

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