Discover the best discounts for bulk mail from the United States Postal Service (USPS). Learn how to increase engagement and response rates by incorporating tactile, sensory, or interactive features into your mail pieces. Optimize your bulk mail campaigns with our expert tips and tools.
The United States Postal Service (USPS) offers a variety of discounts for businesses and organizations that send bulk mail. One way to take advantage of these discounts is by incorporating "tactile, sensory, or interactive features" into the mail piece.
Tactile features refer to elements that can be physically touched, such as raised text or Braille. Sensory features are elements that engage one or more of the senses, such as scent or sound. Interactive features are elements that allow the recipient to actively engage with the mail piece, such as pull tabs or pop-ups.
By incorporating these types of features into bulk mail, businesses and organizations can create a more engaging and memorable experience for the recipient. This can lead to increased response rates and ROI.
Here are a few examples of how to incorporate tactile, sensory, or interactive features into bulk mail:
- Include a small, scented sample of a product in a direct mail piece to engage the sense of smell
- Utilize raised text or Braille on a mail piece to make it accessible for visually impaired recipients
- Incorporate a pop-up or pull tab element to create an interactive experience for the recipient
- Include a QR code that can be scanned with a smartphone to take recipients to a digital experience
It's important to note that while incorporating these features can be a great way to increase engagement and response rates, it's also important to ensure that the mail piece is still readable and compliant with USPS guidelines.
In conclusion, the USPS offers discounts for bulk mail that businesses and organizations can take advantage of by incorporating tactile, sensory, or interactive features into their mail pieces. These features can create a more engaging and memorable experience for the recipient, leading to increased response rates and ROI.
Check back for updates:
Next Postal Customer Council Meeting is January 18th 2023,
We will have more details then.