Hyper Local Political Advertising

Hyper Local Political Advertising

Navigation | Business Link > Archive businesslinkct > Page 2 A few months ago, we helped a local political campaign maximize the exposure of their candidates by targeting their party members on multiple channels. This marketing campaign aimed to direct voters to the candidates’ website to sign up for email and SMS alerts to increase…

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12 Best Ways to Spend Your Political Advertising Budget

Political Advertising Budget

Responsible for a Political Advertising Budget? 12 Top Notch Ways to Spend Your Money Being a treasurer or campaign manager for a political candidate is a great honor, much responsibility, and sometimes a little overwhelming. Since your role in this campaign is likely a volunteer position, we know this experienced guidance will be valuable. The…

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Click Fraud Prevention

Google Adwords Click Fraud Protection

Navigation | Business Link > Archive businesslinkct > Page 2 Adwords Click Fraud Prevention: The Basics Click fraud is usually caused by bots, competitors, or even employees. Click fraud prevention services will monitor your website traffic and alert you when a suspicious amount of traffic occurs. There is more to click fraud prevention, but this…

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No One Cares about Connecticut Small Business

Small Business CT

Navigation | Business Link > Archive businesslinkct > Page 2 Connecticut’s Business Ecosystem(s) are Diverse and Unique: The tools to market a business do not align with this reality. Recently, while performing Keyword research for another small business blog based in Connecticut, We went about the usual activities of identifying terms and searches currently being…

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Acquiring Business Assets Part 2: Social Media Role Management

Acquiring-Business-Assets-Social-Media-User-Roles

Acquiring Your Business Marketing Assets This incomplete list intends to guide business owners to organize the marketing assets of their business that they may not realize they have under their control. So often, we have come across clients that are missing essential pieces of a marketing campaign; Requiring extra time and money to get up…

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Acquiring Business Assets

Acquiring Digital Assets

Acquiring Your Business Marketing Assets This incomplete list intends to guide business owners to organize the marketing assets of their business that they may not realize they have under their control. Often we have come across clients that are missing essential pieces of a marketing campaign; Requiring extra time and money to get up to…

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Informed Delivery for Business

Informed Delivery for Business

Using USPS informed delivery direct mail to market your business. What is the difference between informed delivery from regular direct mail? The Postal Service Informed delivery is a digital enhancement of a regular direct mail campaign. The primary difference is companion email message is sent along with your hard copy piece. In addition, the Email…

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How To Get More 5-Star Reviews & Amplify Your Brand

How to get 5 star reviews

Why You Need Reviews Almost Everyone Reads Reviews Before dining or shopping, 93% of U.S. consumers check online reviews at least some of the time. Reviews Are Trusted 88% of consumers trust online reviews as much as recommendations from friends and family Reviews Are Influential 4 out of 5 consumers have reversed a purchase decision based on negative online reviews. Good…

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looking back to the early days of website design

Website design | Redesign

Looking back to the early days of website design| A warning to anyone whose website is an internet relic. The mid-late 1990s were the childhood sandbox of the internet, a time of great expectations for the future and arguable low standards for the present website design. It has been a long time since every P.C.…

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