looking back to the early days of website design

Website design | Redesign

Looking back to the early days of website design| A warning to anyone whose website is an internet relic. The mid-late 1990s were the childhood sandbox of the internet, a time of great expectations for the future and arguable low standards for the present website design. It has been a long time since every P.C.…

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Print Coating Options

The coating is the mixture of materials that are applied to paper to improve the smoothness of the paper’s surface and improve ink holdout during the printing process. Examples are Aqueous coating (AQ) and UV coating. UV coating adds a gloss finish to the product and also improves the vibrancy of the printed colors. Spot-UV…

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Payment options for Every Door Direct Mail

Payment options for eddm

Payment options for Every Door Direct Mail The bottom line cost of a direct mail campaign will be the most significant factor for deciding how or if to conduct a marketing campaign with Every Door Direct Mail.  Although the EDDM program is a cost-effective way for a small business to run a direct mail campaign,…

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Succeed with help from an Every Door Direct Mail Printer

Every Door Direct Mail Printer

  How your business can be successful with help from an Every Door Direct Mail Printer. We love challenges at the Connecticut Business Link.   One of those challenges is helping marketers understand the benefits in the flexibility of the Every Door Direct Mail Program. The Problem is that Postal regulations and commercial printing standards are…

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EDDM Sizes the most Common Eligible Postcard Mailers

Every door direct mail in Connecticut

Eligible EDDM Sizes: Standard dimensions for postcards that are compatible with EDDM. When planning your mail design, you will want to consider the shape of your piece while crafting your message. Be sure to work within the limitations of the postal regulations, or your piece may be rejected! The following are standard EDDM sizes that…

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New update to the Every Door Direct Mail Route Search Tool

EDDM_MAP

Now, this is something to be excited about. The Every Door Direct Mail Route Search Tool on the post offices website has been a valuable resource for businesses of shapes and sizes. And now it just got better. How?  One common problem has been that some businesses would prefer to send a mailing to a…

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How to succeed as a small business in Connecticut

Small Business Success

  The Pillars of a Successful small business. 3 Minute Read Several fundamental principles must be followed to succeed at any time in a business’s life.  Whether you are a start-up working from your kitchen or preparing to bring your company public, you must make strategic and intelligent use of your resources, have a solid,…

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United Statespost office implements cross channel marketing strategy to promote every door direct mail service.

United States post office implements cross channel marketing strategy to promote every door direct mail service. Recently we have been getting many calls from the local business owners inquiring about the new every door direct mail or (E.D.D.M.) program offered through the United States Postal Service. The exciting thing about this phenomenon is not the…

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