Political campaigning. There's a lot more to it than there used to be.
So how can you reach more voters and motivate them to act?
It starts with understanding how the voter landscape has evolved. The youngest voters, millennials and Generation Z, currently make up 37% of the electorate. But with their unique ability to quickly filter through mountains of information, keeping their interest is harder than ever.
In fact, about two-thirds of Americans feel worn out by the amount of news there is. This has led to a rise in the use of ad-blockers, with a quarter of paid advertisements never reaching their audiences. It's not just the younger generations that are selective.
Nearly half of Americans believe it's difficult to know whether the information they encounter is true. But despite their uncertainty, young voters are stepping up and making their voices heard.
And when they find a candidate they really believe in, these voters are more likely to donate their time and money to campaigns.
So what does this mean for your campaign?
The key to delivering the win is strategically breaking through the political clutter with a relevant, personalized message.
That's where political mail can help.
It can deliver the authenticity and credibility that voters crave, while bridging the gap between physical and digital. And when it's done well, political mail helps enable a seamless campaign experience for voters as they move between channels. Now is the time to take advantage of mail's new opportunity to create a unified, more targeted political campaign that reaches more voters and inspires more action.